Florida’s tourism advertising agency has paused promoting As a Outcome of it crafts a advertising campaign to offset the adverse pictures of washed-out communities and damaged bridges from Hurricane Ian.
Go to Florida is finalizing a “restoration plan,” spokeswoman Leslie Pearsall said in an e-mail.
The pause acquired here as vacationer locations in Central Florida have reopened after shutting down As a Outcome of of Ian, which made landfall Wednesday in Southwest Florida After which pounded Central Florida earlier than exiting Inside the Atlantic Ocean.
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Go to Florida Prior to now has equally labored to offset adverse media safety from hurricanes and completely different factors Similar to a Outcome of the Zika virus and algae blooms.
The placeas the restoration plan is devised, Pearsall said Go to Florida May even be delaying the launch of its 2022 “Journey Seekers Campaign.”
The annual advertising campaign, started in 2018, goals vacationers looking for “much less-filtered outdoors and nature experiences.”
The advertising campaign, when finally launched by way of social media and digital promoting in journey publications, will goal people in metropolis areas collectively with, Atlanta, Boston, Chicago, L. a., NY metropolis, Philadelphia and Washington D.C.
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Tampa Bay Occasions Hurricane Ian safety
The biggest Method To assist: The place to donate or volunteer to assist Hurricane Ian victims.
FEMA: Floridians harm by Ian can now apply for FEMA assist. Right here’s how.
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