TikTok, Struggling With Slowing Digital-Advertising Industry, Lowers Ad-Revenue Outlook – The Wall Street Journal

SINGAPORE—TikTok’s slashing of its advertvertising-income outlook reveals the quick-rising brief-video app isn’t Resistant to the advert weak spot reported by completely different social-media corporations.

TikTok has lowered its goal for this yr’s advertvertising income to $10 billion from A minimal of $12 billion, Chief Authorities Shou Zi Chew informed staff in An internet-based mostly meeting that Occurred in current weeks, Based on The staff who attended the meeting.

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