SEC Highlights Compliance With New Advertising Rule – Advertising, Marketing & Branding – United States – Mondaq

28 September 2022

Jones Day

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On September 19, 2022, the SEC’s Division of Examinations
issued a Hazard Alert relating to the upcoming November 4,
2022, final compliance date for The mannequin new promoting rule (the “New
Rule”). The New Rule end outcomes from amendments to The current
Advisers Act promoting rule (206(4)-1) and the rescinding of the
money solicitation rule (206(4)-3).

The danger Alert warns that SEC staff examinations will Think about,
amongst completely different issues, The subsequent areas:

  • The adoption and implementation of written insurance coverage policies and
    procedures That are pretty designed To cease violations of
    the New Rule that embrace objective and testable means.
  • Compliance with the requirement that advisers have An Low price
    basis for believing They are going to be In a place to substantiate supplies
    assertions of actuality in commercials.
  • Compliance with efficiency promoting requirements, collectively with
    prohibitions on the inclusion of The subsequent:

    • Gross efficiency information with out collectively with internet
      efficiency.
    • Performance end outcomes with out specifying the time interval (not
      relevant To Private funds).
    • Any assertion that the SEC has accredited or considered any
      calculation or currentation of efficiency end outcomes.
    • Performance from fewer than all portfolios with considerably
      comparable funding insurance coverage policies, goals, And strategies As a Outcome of the
      portfolio being provided Inside the commercial.
    • Extracted efficiency till The required circumstances are
      met.
    • Hypothetical efficiency till The required circumstances are
      met.
    • Predecessor efficiency till The required circumstances are
      met.
  • Compliance with The requirements of the books and data rule
    adopted in Reference …….

    Source: https://www.mondaq.com/unitedstates/advertising-marketing-branding/1234702/sec-highlights-compliance-with-new-advertising-rule