New Study Shows Unhealthy Food Advertising Continues to Disproportionately Target Consumers of Color – UConn Today – today.uconn.edu

American meals and beverage corporations disproportionately goal Black and Hispanic consumers with advertvertising For prime-calorie, low-nutrient merchandise, collectively with candy, sugary drinks, and snacks, Based mostly on A mannequin new research by the Rudd Center for Food Coverage & Well being On the College of Connecticut. The hundreds of hundreds they spend on this focused advertising contrihoweveres to inequities in food regimen-associated illnesss closely affecting communities of colour, collectively with coronary heart illness, weight problems, and diabetes.

“Our research reveals that meals corporations proceed to immediately goal Black and Hispanic consumers with Tv advertvertising that primarily promotes unhealthful merchandise,” says Jennifer L. Harris, senior evaluation advertvisor On the Rudd Center and leadvert author of the research. “Companies say they worth and are dedicated to supporting these communities, However the hundreds of hundreds spent on focused advertvertising for merchandise like candy, sugary drinks, and snack meals exacerbate the health risks confronted by youth of colour and presents An monumental barrier to enhanced public health and health equity.”

Food and beverage Tv advertvertising was extremely concentpriced amongst a small Quantity of corporations.

For this report, the Rudd Center analyzed Tv advertvertising by all meals and beverage corporations. However, 19 corporations have been Responsible for 75% of all Tv meals and beverage advertvertising spending, 79% of Spanish- language Tv advertvertising, and 82% of Black-focused Tv advertvertising. These corporations included PepsiCo, Kellogg Agency, The Coca-Cola Agency, The Hershey Agency, Widespreadvert Mills, Mondelez Worldwide, The Kraft Heinz Agency, Mars, Ferrero USA, Nestle USA, Keurig Dr Pepper, Purple Bull, Campbell Soup Agency, Unilever Usa, Tyson Foods, Danone North America, The Fantastic Agency, Submit Foods, and Conagra Manufacturers, Inc.

The proportion of unhealthful merchandise featured in meals and beverage Tv advertvertisements focused to Black and Hispanic consumers enhanced from 2017 to 2021.