New Report reveals that F.A.S.T. penetration has doubled since final yr, as consumers flip to Quick channels for a lean-again, Tv-like expertise.
Report recommends F.A.S.T. promoting as a complement to conventional Tv and streaming promoting.
Ny, July 21, 2022–(Enterprise WIRE)–Right now, Comcast Advertvertising launched A mannequin new report entitled “Free Advert-Supported Streaming Tv: Why Extra Advertvertisers (and Consumers) Are Going F.A.S.T.” The report highlights the rise of free ad-supported streaming Tv (F.A.S.T.) and its worth to advertisers today as a complement to conventional Tv and streaming promoting plans.
This press launch options multimedia. View The complete launch right here: https://www.businesswire.com/information/house/20220721005702/en/
Comcast Advertvertising Reveals How Free Advert-Supported Streaming Tv (F.A.S.T.) is Altering The tv Advertvertising Panorama (Photograph: Industry Wire)
As Definitely one of many latest Sorts of over-the-prime (OTT), F.A.S.T. currents consumers with streaming providers that additionally function linear-type channels, encouraging a lean-again expertise and content material uncovery that mimics conventional Tv viewing.
Based mostly on the report, F.A.S.T. penetration amongst households has Greater than doubled yr-over-yr. Right now, six out of 10 households Who’ve related Tvs are using F.A.S.T. providers solely or Collectively with completely different providers – getting a Tv-like viewing expertise with out The prices or logins required for linear Tv or paid streaming.
“F.A.S.T. is a quickly rising ad-supported medium for consumers To watch and uncover premium streaming content material in an environment that mimics linear Tv,” said James Rooke, President, Comcast Advertvertising. “As advertisers look to effectively maximize their revery …….